Science TBC

This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing him.

1908 Kennedy must have been a hard act to follow.

But Lasker did replace him with a man who made an even greater overall contribution to the advertising world than Kennedy did.

Kennedys replacement was called Claude C. Hopkins.

And what a true pioneer he proved to be.

Hes the man who inaugurated free sampling, risk-free trials, money-back guarantees, market testing, and much more.

Hopkins agreed with Kennedy on the Salesmanship on Paper philosophy, but where Kennedy was a one idea man, Hopkins had many ideas.

Hopkins reckoned that just placing ads and seeing what happened was futile. Pure guesswork. He wanted to measure everything that he did.

And we should all be glad that he did.

Hopkins wrote only two books but both were classics. His first: Scientific Advertising written in 1923 contained manyof his secrets that he found with his testing techniques. These secrets are still as valid today.

His second book, written in 1927, was an autobiography called: My Life in Advertising. Many regard this as the best advertising book ever written.

All top marketers regard Hopkins first book as their copywriting how-to bible.

And the late advertising great, David Ogilvy, had this to say about Scientific Advertising: Nobody should be allowed to have anything to do with advertising until he has read Scientific Advertising seven times it completely changed my life.

Jay Abraham, known as Americas #1 marketing wizard, had this to say: Claude Hopkins is the master of them all. His influence has easily added over $6m to my personal income..and still counting.

Hopkins created ad campaigns for many major US companies that are still going strong today. Companies such as Palmolive, Pepsodent, and Quaker Oats.

One of his secret strategies for creating more turnover for his clients was that of pre-emptive strikes.

By this strategy, he used to tell a story of how things were done in an industry and thus educate the customers. Any competitor could have told the same story but didn’t. and whoever did so first, gained the edge.

Hopkins stated in his books that a large part of advertising done at the time was based on the concept of: “Buy My Product” or “Come into My Store.” Lots of advertisers today make this same mistake. Are you one of them?

Customers are not fooled by this. They want to know: “What’s in it for me?”

Hopkins knew this and used this psychology to grow Van Camp’s pork and bean business. After his research, Hopkins found that 94% of housewives were baking their own beans at home and only 6% were buying canned beans.

But Hopkins realized that everybody advertising canned beans merely stated: “Buy My Brand.” Nobody explained what the benefit of their product was.

Music Science Fair Projects

Students and adults alike might be surprised that an interest in music and participation in a science fair can be combined. Music science fair projects are some of the most interesting demonstrations at the school event. Most people enjoy some style of music in their car, at home, with a personal music player, in a band, or at concert. Many people enjoy singing in a choir. What all these venues have in common is obviously music. What most participants do not realize is that there is science at work in every note they play, sing or hear! Music science fair projects offer the students and the visitors to the event to learn completely new concepts of science as they relate to music. Many of these people will leave the event with a deeper level of understanding of and appreciation for the magical science that is music!

Music science fair projects are chosen by students who have a love of the universal language that we all call music. The most creative students will choose music science fair projects to investigate the various topics surrounding the production and enjoyment of music. The first category of music science fair projects will focus on different ways to produce the tones that human being consider musical. This may include an investigation of the sounds of music from different cultures. Included in this are the unique instruments found around the world. Additionally, this may investigate the rhythms that different cultures gravitate toward. These types of music science fair projects will also demonstrate the creativity of students as they develop their own mechanisms for making musical tones. The most popular of these are crystal containers filled with various depths of water.

The other group of students presenting music science fair projects may focus on the effects that music has on people. Instead of examining the instruments, these students will explore the old adage that music hath charms to sooth the savage breast. There are still research studies being conducted on the soothing effects of music on various demographics of people as well as different animal and plant life. These students who present demonstrations and research findings on this data also increase everyones understanding and appreciation for the universal language of music.

The Paranormal, things that go bump in the night, things that cant be explained by science, so they are swiftly brushed under the carpet and forgotten. Most people grow out of any interest for the Paranormal once they reach High School. Chalking up most phenomena to fairy-tale stories and fictional fantasies like Santa Clause and the Easter Bunny. We believed in them as a kid, but somewhere along the bumpy road of life, we realized they werent real. It left us a little heart broken, at least it did me. I began to wonder what else wasnt real, what else was a lie?

About that time, Science entered the picture. It has a tendency to put on a flashy show, throwing facts and data my way to back up its claims. Quickly explaining many things in my life and how the world operates. By comparison, it seem far more solid then anything Paranormal, and in turn, a little more comforting as well. If science was a religion, it would be the biggest in the world. To stand out and say, Science doesnt know everything. Santa Clause does exist and there is a Monster under my bed, would be social suicide. With facts and the numbers by its side, why would anyone think any differently then? What room is there for me to stand outside and say What if when so many people dont deal with Ifs they deal with only what they can pick up with their five senses, and sadly, what they are told to believe.

But the fact is, science Is Not the world around us. It isnt the computer your reading this on, or the phone you use to call people, or the television that you watch your shows on. It isnt the electricity you use to power your home, or the microwave to cook your foods. It truly isnt. It is nature. Science isnt the things around you, science is a measuring stick, a ruler. It is here to understand and explain the world around you. Through this understanding we can take what weve learned about electricity and focus it to houses through channels to power appliances. Through this understanding, we can make things like Computers and Televisions and Phones, that we use everyday.

Science runs and operates on what it can understand, it only exists through people. If man cannot understand it, then neither can science. Science is now a term used like it itself is an entity. We refer to science like its some god that passes out answers, like statements such as According to science. Science is people, in labs, with the only limiter being the people in those labs, and what they can understand. Which means, if man cannot understand it, then science doesnt recognize it, yet. It doesnt mean what ever phenomena is out there, doesnt exist, it just means we dont understand it yet.

Lets look at the example of an Eclipse. An Eclipse way back when would have likely been misunderstood as some religious phenomena or a sign from a deity, (I actually think ancient man knew astronomy well, but that is the general consensus of ancient mans misconceptions). But nowadays Science understands this phenomena as a planet or a star passing in front of the sun or other light source.

So, if we look at other phenomena, such as Ghosts, Psychokinesis, Spontaneous Human Combustion, Lucid Dreaming, Demon or Spirit Possession, Poltergeists, etc. Just because science doesnt recognize these phenomena right now, doesnt mean they dont exist, it just means, right now, we dont understand them. Science in so many ways has in-fact become a religion, to the point where peoples faiths in science puts pressure on it to answer questions with a fairly strict yes or no answer format. If they are unsure, they cant exactly say Yes, but people wont except, Maybe at least not from science, so they have to answer No.

But, if it was truly a no, then how come so many of these phenomena still happen without a sufficient explanation as to the how and why? In fact, science is beginning to turn around and re-look at many of these phenomena with an open mind and see if it really is possible. They are finding that it is. But the How is still eluding them, so they cannot come out and say Yes just yet.

With that in mind, we can then take another look at the Paranormal. What is out there, hidden within us, or around us, that we cant quite see or understand yet? Knowing now, that science doesnt have all the answers, and that these Phenomena do exist, many of which do not have a sufficient explanation.

Many of these things in-fact do exist. We just have to have the courage to take a look at them, and try and understand these things, even in the face of adversity where numbers and skeptics are not on your side. Science got to where it is today, by venturing into the Paranormal. Someday we probably will understand these Phenomena more, and even utilize them like we did Electricity. But for now, we dont understand them, and therefore, they remain in the Paranormal.

Anabolic steroids are synthetic substances that relate to the way the male sex hormones operate. Steroids work to promote growth of skeletal muscle and the development of male sexual characteristics in both males and females. It is thought that is was during the 1930’s that scientists discovered that anabolic steroids could in fact promote growth of the skeletal muscle and this unfortunately led to the abuse of the steroid supplements firstly by body builders and weightlifters and later by other athletes in a variety of different sports. It has got to the point now that steroid abuse is so widespread in athletics that it can affect the outcome of some competitions and more and more athletes are being disqualified for use of illicit supplements.

Prohormones are similar in structure, completely natural and have some functional differences that make them “safer” as oral agents. Although they can’t get to the crazy levels that steroids can, the can reach “sane” levels of androgen boosting. One study using 5-DHEA has it boosting testosterone levels as high as roughly 500mg of testosterone injections per week! You can’t just buy off the shelf 5-DHEA though and expect these kinds of results. Also, they are not conclusive, but do give some insight on how much can be done with true prohormones. Prohormones need enzymes to make them active and that rate limiting factor is what may allow them to actually be safer. Also, typical REAL prohormones (not the grey market steroids) do not carry any liver stressing agents. Real prohormones that are legal by DSHEA standards do not contain the 17aMethyl group that causes the liver stress. If you see this in the formula, stay away. The industry has gotten away from responsible manufacturers to ones that have no idea what they are doing and are making very ugly cocktails that throw caution to the wind.

One of the main reasons that people become involved in abusing steroids is that they can see the impact it has on their body and the improvement it has on their athletic performance. In recent years experts have put in place stringent methods to deter steroid abuse in athletics, however there are some new designer drugs that can escape detection so the problem is not dealt with. Still, the people using steroids and prohormones are shown to not be athletes or school kids, but adults that have college degrees and who want to look and feel their best. The environment is filled with estrogens like the alarming BPA or Bisphenol A, which is in most pop bottles and plastics. BPA can act like estrogen in the body, throwing off your normal balance. In this case, prohormones and steroids can benefit people. Also, one of the main “fears” which is prostate cancer, seems to be more about estrogen, than androgens like testosterone. Compared to the xeno-estrogens in the environment, I personally see no reason to not take things like prohormones to bring the body back into balance.

A lot of people dabble in steroids in order to increase their muscle size or to reduce the amount of body fat they have. Even though steroids are effective at improving performance and enhancing muscle mass they do not come without problems. Oral anabolic steroids can have seriously profound effects on the various organs of the human body. The severity of the damage caused to the body depends on the kind of drug that has been consumed, the amount and the duration for which the steroids have been used. It is thought that injectable steroids have lesser adverse effects compare to oral drugs due to the 17aMethyl functional group.

The liver can become damaged if oral anabolic steroids are consumed and consumption may result in cysts, fibrosis, benign and malign tumours and generally cause the liver to deteriorate at a faster pace than usually expected. If the liver is exposed to high levels of oral steroids stressing agents can be released. Only the oral steroids with the 17a Methyl group have this issue and only then if the products are abused. Still, with the morons creating these cocktails, it is absolutely essential to skip these 17aMethyl variants both for scheduled and unscheduled variants. Also, it is important to not drink or abuse other drugs when taking illegal oral steroids. True natural prohormones don’t have these side effects, except for potentially temporarily shutting down your natural LH production which can reduce your natural testosterone production. Since you are supplementing with outside androgens, this isn’t an issue while “on cycle”. People tend to take things like Nolvedex and Arimidex on the black market or take agents like 3-Beta-Hydroxy-Urs-12-En-28-Oic Acid and 2-Phenyl-Di-Benzyl-Benzopyran-4-One available as natural supplements. These in addition to things like ellagic acid and resveratrol, may help your recovery happen more quickly, but either way it will happen on its own.

Anabolic steroids are closely linked to male hormones such as testosterone, if the drugs are abused the male reproduction system is at risk of damage. Long-term exposure can cause the intensity of male hormones such as LH and FSH can be dramatically reduced and a person could even suffer from male breast development. This however has shown to recover in a decent amount of time on its own. Prohormones are similar, but again don’t have the liver stressing agents. Products like Methyl 1-D from LG Sciences may counter act these effects with the inclusion of anti-aromatase agents and estrogen blockers, making it one of the few products to meet my criteria for a valid formula.

Women who take anabolic steroids are also at risk of damage as it can affect the levels of oestrogen and progesterone hormones which in turn can result in a disturbed menstrual cycle. Taking steroids can even result in acne, hair loss, facial hair and breast reduction in women. If women are going to take them, they are better off with nandrolone derivatives like 19NorDHEA. This is because the main virulizing aspect, the conversion to DHT is absent and replaced by the more benign DHN.

Those who take oral steroids increase the risk that blood clots will form in blood vessels and the drugs can potentially disrupt the blood flow around the body. This can have a serious effect on the heart so much so that it will not be able to pump blood around the body in addition to having the potential to raise cholesterol. It is important to get yourself checked out before you use any legal or illegal hormone to ensure you don’t have a preexisting condition. Also, it doesn’t hurt to take some support supplements like CoQ10, Hawthorn Berry, Fish Oil and N-Acetyl-Cystine. Prohormones like Methyl 1-D already have some of these aspects built in, but additional supplements are always a good idea.

Steroids are illegal in the US and on a Schedule III Controlled substance list. Selling or carrying these agents can have a stiff fine. True prohormones like Methyl 1D are exempt from these lists and enjoy that due to their relative safety. Also, true prohormones should satisfy DSHEA which is the FDA law. Very few products meet this criteria and anything with a 17aMethyl is immediately in violation of DSHEA.

If you want the best balance of hormones for your body, check out Methyl 1-D by LG Sciences, it has a host of nutrients that should help increase conversion and reduce side effects. Of course, the science is preliminary and can not be considered conclusive and the results are always dependant on proper diet and exercise. Additionally this article does not constitute medical advise and always check with your doctor before starting any diet and exercise program in conjunction with supplements. Used properly, I believe Methyl 1-D to be a safe alternative to illegal steroids, but should only be used be people over 21.

SIRE Life Sciences is a Recruitment & Executive Search Consultancy dedicated exclusively to the European Life Science industry. SIRE Life Sciences provides a “Complete-Life-Science-Cycle-Search-Solution” to both Life Science Professionals and Life Science Employers operating in the European Life Science sector. We offer a tailor made European-wide service for both Permanent or Freelance solutions specialized in delivering into the world’s leading Life Science institutions. SIRE Life Sciences has highly skilled teams of Recruitment, Executive Search and Staffing Issues Specialist providing high premium in tailored Life Science recruitment solutions and advice on staffing issues particularly executive search and retention. SIRE Life Sciences covers Freelance & Permanent Recruitment and Executive Search Consultancy in the European Life Science sectors: Pharmaceuticals Biotechnology Medical Devices Clinical Research Organisations Food Science Cosmetics SIRE Life offers recruitment, executive search and staffing issues consultants who are specialist within a: Specific niche’ market within the European Life Science sector Technical profession within the European Life Science sector Specific region within Europe We name it the “3Dimensional SIRE Search Method” with the aim to find the best professionals fastest.

SIRE Life Sciences distinguishes itself by offering our clients a combination of competitive advantages and values we believe in. We are a European Life Science Recruitment and Executive Search consultancy offering Recruitment, Executive Search and Staffing Issues consultants for both freelance and permanent solutions who are specialists within a:

Specific niche’ within the European Life Science sector
Technical profession within the European Life Science sector
Specific region in Europe
We name it the “3Dimensional SIRE Search Method” with the aim to find the best professionals fastest.

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Recycling all of our office waste
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Where possible, we use energy-saving equipment and work methods.
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